Rant and Resolve

EPISODE 4: Why Won't You CALL ME BACK?

• Cathy • Season 1 • Episode 4

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Yes that is exactly what this episode is about! Why won't you call me back?

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Crystal:

In today's episode we're going to talk about why won't you call me back? Coming up next.

Cathy:

Welcome back to another episode of rant and resolve. We had an awesome week this week. And I have to be honest, I'm super excited because we have a woman with a leadership role who has been announced, which is really kind of nice and neat. So congratulations, shout out. VP, woman Kamala Awesome. We had an inauguration that happened this week. And the other cool thing because I know you don't want to get into politics. And that's not what we're here to do. is we out here in Texas got some snow. Here was my problem with that though, and I don't know where you were. But apparently, I missed the whole snow boat. I woke up it was raining. Then it was snowing and I decided I wanted to take a nap. So I went to go take a nap thinking when I wake up, there's gonna be lots of snow in the yard. I'll go play maybe make me a snowman. Maybe make me a big red snowman, snowballs, slush, something cool. But I went to go take a nap. And I woke up and there it was all gone.

Crystal:

Aww, I bet you're so sad.

Cathy:

I know. And everybody else got like three, four inches of snow. It just doesn't happen in Texas. It's like you're either ice or rain. You don't get snow and I needed a nap. And it wasn't sticking very well. So I thought well, maybe I'll see it when Oh, anyway.

Crystal:

Well You know, for me, instead of taking a nap. I went and played in the snow because we are in Texas. And I did not count on it sticking. So I played in the snow managed to do a Tik Tok, which was kind of fun

Cathy:

that right? Yes. If you go and follow us at Ran and Resolve on Tik Tok, we do have Crystal doing a little dance in her pajamas in the snow. That's correct.

Crystal:

Yes, I was all set, seeing all the little kids and they were so cute. It was super early in the morning, sister stayed the night, she missed the whole snow herself because she was still sleeping. So she didn't even get to play in the snow. But I tried waking her up. And that was like beating a dead horse. So we just let her keep going.

Cathy:

So to Epic things happened this week. One, we got a new president can't wait to see what happens. We wish you the best of luck, this next four year term to both you and your vice president. So we're all in you know, I'm definitely a proud American. So I'm pretty excited to see the positivity and see what we can get out of coming out of this madness of COVID. I know we're not quite out yet. But I'm pretty excited. Now I know. We couldn't wait to talk about this episode crystal because we've been kind of going back and forth on it. Why won't you call me back?

Crystal:

Seriously, why won't people call you back? I have this rant down. I've been waiting all week long to talk about why wouldn't you call me back? The reason why I'm excited about this rant is because it's a personal pet peeve of mine. So we're gonna talk about consumers not calling business owners back. So let me give you an example. I am a consumer. I go and call you up and say, Mr. Customer, I really love what

Cathy:

you're the customer calling Mr. customer.

Unknown:

Snow got to my head Cathy. It froze my brain cells. Alright, so here we go. Take two. No just kidding. But really, it is annoying on the not calling back. You're a customer and you're calling a business owner and you're saying hey, business owner, I am interested in your services or I'm interested in your products. Can you tell me more about it. As the business owner you are spending time with this potential customer. That's the whole reason why you are a business owner. As a customer, you are interested for a reason. It's okay if you change your mind. But as a business owner, when you go into follow up that's what we do in business. Follow up with a potential customer creating that customer buying and selling experience. So when you go to follow up with them, and then suddenly they ghost you, do you understand I hate being ghosted. And I am sure I am not the only person that could go on and on about this, it is so easy to get Mr. Customer, all you have to do is call them back and say, You know what, business owner, thank you so much for your time, I am no longer interested in your services, or I've gone in different direction, or now's not a good time for me. Maybe another time, great business owner now can move on with their life, and not have to do 20 follow ups on somebody who's just ghosting them. That is my rant also goes for me on a personal level too. You know, I'll go too much into it. But if you're a family member, or a good friend of mine, and I spent two hours on the phone with you, listening to whatever challenges and world problem solving issues that you may have in life, and then I want to do what is a nice thing to do as a friend or a family member

Cathy:

Your a good listener.

Crystal:

Yes, I'm a great listener. And I call you back to say, Hey, how are you doing since our last conversation, and you ghost me? You know what, you wasted two hours of my time and now you're not calling me back.

Cathy:

It's like watching a bad TV show or a good TV show. And at the end of the episode, you're like annoyed cuz you have to wait a whole nother week to find out what happened. And then call you back. At least with a TV you can go DVR it or you know, it's gonna come on next week.

Crystal:

Yes, it's like leaving me with a cliffhanger. Like, honest to goodness people. Like it's not that difficult. And guess what if your fingers don't work and your phone got broke, or maybe flushed down the toilet by accident, there's a thing called email, email, something a follow up saying thanks. Stop. Just even like a text. Don't call me again. Whatever you don't like we as business owners and entrepreneurs, we don't bite who really don't bite. Yeah, I mean, sometimes I nibble a little if I'm having a bad day, you know, we don't bite and you know, it's just a matter of respect. I am going to be taking my time to help you. I'm okay. If you change your mind. I don't know, Cathy, what is your take on it?

Cathy:

I think I think this is a very big rant for you.

Crystal:

I'm heated.

Unknown:

And it ain't the coffe. You know, I think you have a valid point. And this goes both ways. And obviously, we we probably have a lot of episodes we could do out of this. But I'm going to focus on your biggest rant, which I think is really, really important to resolve one as business owners and to as consumers. Here's the thing. Back in the day, and I don't want to date myself, really. But back in the day when you were a salesperson, you knew that you had to call that customer three times. Okay, that was that was the rule was like they called you you call them three times. Or you were cold calling right so Crystal's not even ranting about you bugging them. Before y'all even talk she's ranting about, you've already talked, you've already had a conversation you've already given a quote or gotten a quote or gotten the information you needed. And so all that business owners doing is following up on your consumer request, right? This isn't a cold call. This isn't three times is a charm. We're gonna keep calling you. Well, now in today's time, it's about eight or nine times to do a cold call, right? That means they haven't even talked to you. Crystal has a really good point. She's had a conversation with you. She's gotten to know you. She cares about your problem. She's seeing and thinking she has something to help you solve that problem. And then you're ghosted. Nothing,

Crystal:

don't like being ghosted?

Cathy:

Well, you also want to help them solve their problem. You want to fix the thing you if you feel like if you feel passionate enough as a business owner or a sales professional or just a consultant, whatever it is, you're doing, these consumers you got you guys got to know, you know, yes, there's those people that are calling back because they have a quota to make. But there's really people who genuinely care about your problem and solving it, whether it's a consumer or another business owner doesn't matter. And I think a lot of times, I think we should now instead of it being those three calls. We're talking about six calls on a follow up is the average call. Call, literally six calls. So it means I've called you called me, you called me first, to get a quote, to get, you know, a solution to your problem. I gave you options for the solution, right? And I got to call you back six times to see if I'm still gonna solve your problem. Yeah, that's a little crazy. You got a great rant.

Crystal:

Yeah. Especially cuz it was your problem.

Cathy:

But I do agree, you know, business owners aren't gonna bite. But we've already had an episode about the wedding industry. It's so funny because even in that industry, we were calling people back to say, Book your date, because if you don't book it, somebody else is going to I'd love to do your wedding. I'd love to deejay your wedding. I'd love to plan your wedding. But I got a business to run. And if you can't tell me your answer, I got to keep moving on. I got to move on. So these salespeople, even car dealership, people, insurance people, it doesn't matter your industry. You guys are trying to solve this problem. You're trying to make your quota you're trying to do your job. And you're wasting time calling back 20 people six freakin times. When really all they need to do is say, consumers, all you have to do is say these words. I'm not interested. I need to wait. Now's not the right time. We've got so many things going on with COVID people don't even know where their next paycheck is gonna be. So I mean, let us know, hey, COVID really affected us. Now that's an excuse. And it's a lie, whatever. That's your business. If you want to lie to the business owner, that's your call. But the bottom line is you're communicating with them. And you're telling them Hey, guys, you know what, I love what you have to offer. It's just not a good fit right now. I'm not ready to buy I really honestly, I don't know, back in the day. And and I've been in sales for 35 plus years. There was always the psychology of selling. And the psychology of selling was like, ooh, every time they say no, I've got to get them to the Yes. No, remember that. It was like when they say no, it's an objection. Right. It's an objection.

Crystal:

Overcome the objection?

Cathy:

Yeah so, if you're still selling like that, you're an idiot. I'm sorry. Stop selling like that.

Crystal:

Cathy That's a little harsh. It is no, it's true sometimes.

Cathy:

But it really is true. You cannot we don't buy this way. And I remember almost getting fired from jobs for trying to sell that way. And then saying, you know, I'm sorry. That's not how people buy. And then they kept saying, well just keep doing what you're doing. Because it's working? Well, of course, it's working. Because I'm talking to you as a human being I'm solving your problem. And I'm helping you. Right. That's the bottom line. I'm gonna say I agree, Crystal, it's a great rant. But I think the resolve is if you really do get one of those kind of idiotic, no brainer sales people that are out there pushing, then it's okay, because that's your job to tell them no. And at that point, if I had somebody continuing to call me after I told them, no, then I would be like, blocked the phone number call their supervisor didn't ever do business with them gain, that's, that's, that's here you need to be. So that's he worst thing, the best thing hat can happen is you know what ou wait, you go back to them hen it's your time. And if hat's a really good alesperson, or a person doing usiness with you, they're going o be patient. They're not going nywhere. You know, it's like, e build websites for small usinesses, and a lot of people re starting their business, ight? They're not ready, hey're still working a full ob, a full time job, because hey want to pay to get that ebsite in that business up on he ground. So there's a lot of atience. And if that business oesn't have the patience, or sn't thinking long term, and hey're going pushy, then yeah, on't do business with them, but all them back and let them now, tell them lately. And hatever they do from there, hat's their problem. But at east you communicated because hances are, you've got a rystal on the other end of the hone, who really does care bout your business, cares about our problem that she's solving r whatever it is, and they just ant to know, you know, they ust want to know, they just ant to know, they want to know ou're okay. there's a there's a rue sense of how are you doing hat we really do care about and think the real businesses are reating people like that. And I hink that's the wave of the uture. So that's my resolve.

Crystal:

Absolutely. Cathy, I agree with you. 100%. most business owners are really wanting to build long term relationships. So if you're not ready as a customer, right then and there, then at least for me, I can speak for myself that you know what, that's okay. I don't want to do business with you anyways, if you're not ready, I want you to come to me when you are ready, because I am in a long term relationship with my customers and I enjoy Seeing their success and I truly enjoy solving their problem. And I think that most true business owners that are the successful ones that have great service or products feel the same way. That's why they've been in business for so long.

Cathy:

I think two,I think two crystal, I think you know what? I think in this day and age, you can break up with me in a text. You can break up with me in an email. If you don't feel like calling them back and you've got their business card or they gave you an email, just send them an email, say I'm not interested. Thanks so much. Blah, blah, blah.

Crystal:

Thanks for the follow up. Chow. See you later. Well, look, guys, we're always interested...

Cathy:

Good. Great rant. Great.

Crystal:

Yeah, is it good rant, We're always interested in receiving your rants, you can always go to www.rantandresolve.com Click the big button that says submit your rant. We'll always email you let you know when it's going to be aired on what episode and you can always kind of hear your rant We look forward to getting those in. I want to say thank you so much for joining us on another episode of rant and resolve where we help bring both consumers and business owners together to help create the ultimate buying and selling experience. Good job, Cathy. So for next week's episode, we are going to be doing whatever Cathy wants to talk about cuz it's her birthday week. Yay.

Cathy:

Thats Righ

Crystal:

Another year with you on this earth. So exciting. But thank you guys for being a part of Rant and Resolve this week. Can't wait to see what Cathy wants to talk about next week. Chow.